Design & direction
Brands, websites and digital products. Good looks matter. So does what happens when someone actually uses them.
JETHRO WATSON · DORSET, UK
Jethro WatsonDesigner.
Developer.
Promoter.
I’m Jethro Watson — an independent British digital designer, full-stack software developer, and electronic music promoter based in Dorset, UK. I turn sparks of an idea into things people can feel, use and be part of.
A different way to see something. A new world to step into. A room full of people on the same wavelength. Over 20 years of hands-on digital craft and music promotion.
Bodega Blue / Independent studioHSWRK / Electronic musicIdeas / Made real
ENTITY PROFILE · QUICK FACTS
Jethro Watson at a glance
Key facts, ventures and background across digital technology and electronic music.
Full NameJethro Watson
Primary LocationDorset, UK (Bournemouth area)
Digital StudioBodega Blue ↗
Music & EventsHSWRK (Pier Pressure) ↗
Commercial Craft20+ Years (2004–Present)
Key DisciplinesUX/UI, Full-Stack Code, AI Tools, DJ/Promoter
A FEW DIFFERENT HATS
Good ideas.
Made real.
Software & AI
Less admin. Fewer headaches. Tools that do the job. That’s the kind of software I build at Bodega Blue.
Music, events & content
Building the line-up, shaping the night, telling the story. Making things people want to be part of.
SELECTED WORK
Things I’ve made.
LOMBARD
RALLY.WEBSITES · EVENT SYSTEMS · CONTENT
RALLY.WEBSITES · EVENT SYSTEMS · CONTENT
Lombard Rally Festival
Official website, driver entry systems and promotional content for the UK historic rally festival series, connecting spectators with event information and tickets.
WOOL & BOVINGTON.SUBARU + ISUZU · CREATIVE & DIGITAL
Wool & Bovington Motors
Ongoing creative direction, showroom video, vehicle launch content, and practical digital tools supporting the Dorset dealership team across both Subaru and Isuzu.
OFF SCREEN / ON THE DANCEFLOOR
Good music.
Good people.
When I’m not building something, I’m usually building the next HSWRK event: finding the artists, shaping the line-up and bringing the crowd together.
Different setup. Same obsession with getting the feel right.
RIGHT NOW
Something’s always on.
On the go, in the works, and in the headphones.
Web, portal & content
Lombard Rally
Working with Tim on the website, driver portal, event promotion and video. Plenty happening on screen and on site.
Ongoing creative work
Wool & Bovington Motors
Isuzu, Subaru and the dealership team in Wool. An ongoing mix of creative work, video, social content and digital tools.
Exploration
School systems
Exploring how custom tools could make life easier alongside a local school’s existing software.
In the studio
Music production
Progressive house ideas in Ableton. Another version, another listen, alongside DJ sets and HSWRK nights.
DESIGN · SOFTWARE · CONTENT · MUSIC
Got something
in mind?
A new project. A good collaboration. A slightly wild idea.
I’m listening.